The thing you are actually worried about
Not whether posts go out. Whether something goes out under your name that makes you cringe, or promises a customer something you cannot do. Fair concern. Here is exactly how that is prevented.
Building the voice
We start from what exists
Your website copy, old posts, quote emails, the way you answer the phone if you have a recorded greeting. Most businesses already have a voice; they have just never written it down.
Then a short call
Twenty minutes. Formal or casual. Do you swear. Do you use the word “we” or your own name. Are you the cheapest, the fastest or the one who turns up. What do you want to be known for that you are not yet.
And the never list
The most important part. Words, claims, topics and competitors that must never appear. This is a hard filter, not a preference.
Standing rules on every account
These apply whether you ask for them or not, because they are the ways this goes wrong for businesses.
No prices unless you supply them
A number invented in a caption is a number you have to honour.
No timeframes or availability
"Same-day service" is a promise your run sheet has to keep.
No naming competitors
Ever. Not favourably, not otherwise.
No health, legal or financial advice
Even from clinics and practices, general information only, never anything that reads as individual advice.
No customer details without written consent
Names, addresses, job specifics, faces. Consent per post, not once.
No commentary on news or politics
Unless it directly affects your trade and you have asked for it.
No superlatives we cannot back
No "best", "leading" or "number one" without something real behind it.
Nothing about staff without asking them
People do not automatically consent to being content.
How approval works
Thursday morning you get next week’s posts in one message: the copy, the image, the platform and the time. Approve the lot, edit any of them, or kill individual ones. Nothing publishes without that.
If you do not respond by Sunday night, nothing goes out that week. That is deliberate. The alternative — publishing unreviewed because the schedule said so — is how businesses end up posting a cheerful job update on the morning of a local disaster.
Moving to auto-publish
Some clients switch it on after a few months, usually once they have stopped editing anything. If you do, the standing rules above stay in force and you can revoke it in one message. We will never suggest it in the first month.
If a post is wrong, that is our problem
Send it back. A draft that misses your voice is a signal we have set something up badly, not a sign you need to be more tolerant. The first fortnight usually takes a few corrections. If it is still happening in month two, something is genuinely wrong and we would want to know.
Pricing